It's Your Money: The E*TRADE Step-by-Step Guide to Online Investing
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Customer Review
Easy to follow step-by-step guide
As online investing is brand new to me, I found this book easy to follow and extremely interesting. The book guided me through the online process in a way that was easy for me to understand as well as increase my knowledge surronding online investing. The glossary of terms is a great reference to help one learn the variety of terminology. The book was filled with tons of useful information and I would highly recomend anyone who is investing online to read it!
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A great introduction to online investing
This is the first personal finance book I've read that talks about investing in plain, easy-to-understand language. It's great for the beginner and useful for folks like me who've been investing on their own for awhile but who want to expand their knowledge or want clarification on how the markets work. I recommend it highly!
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E*TRADE Boss Tells All
This may be the first, and is certainly one of the first books to spell out the process of online investing, and as such it is a valuable resource for the "layman" investor. As a reader with minimal knowledge of the stock market and online transactions, I was particularly impressed on three counts. First, Cotsakos has written the entire volume in an flowing, easily understood style, sort of as though he were just talking you through the process. This is helpful for those of us who don't really understand much of the typical jargon, and it also makes it easier to remain interested in what could be a very dry subject. Second, he goes back to the very basics of computer usage (purchasing the right machine with the right capabilities, etc.), which still could be quite mysterious for some people. By doing this he has anticipated and already answered some of our potential questions. And third, the book really progresses in a step-by-step fashion, with refreshers...
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Product Description
Provides complete company financial information free of charge, up-to-date research on stocks and mutual funds for fast buy-and-sell, a bond center, and access to an online community of other investors for an exchange of hot investment tips and strategies. Top to learn more
If you're curious about investing but have been too afraid to try, or if you've wondered about the hype surrounding online trading but were unsure how to plug in, It's Your Money is for you. In it, Christos Cotsakos--the man who put online trading on the map--leads you step-by-step into the brave new world of Internet trading. The book begins literally at the beginning, with criteria for buying a computer and selecting an Internet service provider, moves on through investment basics, and finally offers sophisticated strategies for analyzing individual stocks. Ever wondered what the NASDAQ was but didn't want to show your ignorance? Or day trading? Read on. In a clear, conversational style, Cotsakos answers all the key questions, from what growth stocks are, to why bonds are really not boring, to the difference between front-end and rear-end loads (mutual funds, that is).
Once you've grasped the basics, you're on your way to opening your own Internet trading account. The beauty of managing and investing money online is that you can be your own "professional fund manager" (which gives you more power over your money--the author's primary goal here). Cotsakos explains how to research investment opportunities using the World Wide Web, and how to analyze and interpret what you've found in order to meet your own goals. He shows how to take advantage of such online perks as portfolio tracking and computer alerts for important changes in particular investments. And he introduces advanced topics for the braveheart investor--IPOs, day trading, and extended-hours trading. The Cotsakos approach is nevertheless a prudent one. The emphasis is on using the computer's analytical tools to create a well-conceived financial plan, rather than on simply learning how to ride the helter-skelter world of day trading, for example. As a primer for investing online, this book is a great resource. Be forewarned, however: Cotsakos does take every opportunity to mention his own financial-services company, E*Trade. There are others out there, so take a leaf out of his own book and do your research--online, of course--before you sign up. --Lesley Reed Top to learn more







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